Radio, TV, Outdoor…we’re well versed with all media. Magazine, Newspaper, Internet…we know the industry and keep on top of the trends. And our expertise reaches way beyond the North Carolina borders. We have extensive experience in purchasing media across the state, the region or anywhere in the US or Canada.
COMPREHENSIVE MEDIA PLANNING
>
Market Analysis
>
Media Analysis
>
Written Plan Documents
>
Coordination with Creative or Marketing Teams
>
Budget Recommendations and Summaries
>
Plan Implementation
MEDIA NEGOTIATION AND PLACEMENT
>
Established Media Contacts
>
Full-Service Buying Capabilities
>
Negotiation Power
>
Goal Tracking
>
Budget Management
>
Broadcast Analysis: Pre and Post-buy
>
Quality Control
>
Invoice Reconciliation
>
Vendor Payment
MRPP also assists advertising agencies in training new staff, providing a media plan to complement marketing and creative platforms. Here are some of the services we offer:
INTERNAL STAFF TRAINING
>
Basic Skills and Industry Orientation
>
Achieving Reach and Frequency Goals
>
Negotiating Rates
>
Print and Broadcast Media Analysis
MEDIA PARTNER FOR NEW BUSINESS PRESENTATIONS
>
Budget Analysis and Cost Analysis
>
Geographic and Demographic Research
>
Speculative Plans
footer
201 West Chatham Street, Ste. 202, Cary, NC 27511 Ph 919.468.1000 Fx 919.468.1956
