At MRPP, you’ll find 20 employees all focused on media. OK, a few are answering the phone and handling accounting, but that’s a part of the process too!
The Media Management Team
After meeting our top dogs and finding out how much you like us, we won’t hand you over to an account executive to supervise your account. We’ll give you a whole team of experienced media professionals, led by the senior planner you’ll meet in our presentation. Your team also includes a media buyer and a media coordinator. You’ll have day-to-day contact with your media team who are closely supervised by our media supervisor, as well as the management team.
MEET OUR MEDIA MANAGEMENT TEAM
Sheila Hale Ogle CEO
"Investing in quality people and technology, focusing on media advertising, and concentrating on accuracy, timeliness and integrity have been keys to MRPP’s success.”
Sheila Ogle has been a driving force in the advertising industry and local economy. She’s an entrepreneur, a community leader, and a well-respected advertising veteran. After a 20-year tenure with Howard, Merrell and Partners, she found a niche in the advertising industry and created MRPP in 1987. With commitment and expertise, she has developed a fast growing, successful business and accumulated a long list of awards and accolades.
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First woman ever inducted into the UNC Advertising Hall of Fame
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Recipient of American Advertising Federation/Triangle Federation Silver Award
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NC Small Business Person of the Year 1998
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Cary Small Business of the Year 1999
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NC Delegate at the White House Conference on Small Business
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NC/SC Entrepreneur of the Year-Top 25 Finalist 1999
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Working Woman Magazine-General Excellence Regional Award 2000
A strong team of senior managers and media planners has enabled Sheila to become a business leader locally and statewide. Her list of positions and appointments is long and impressive. These are just some highlights.
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Serves on the board of directors for the NC Committee to Prevent Child Abuse, NC 4-H Development Fund, and Crescent State Bank
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Serves on board of Greater Raleigh Chamber of Commerce and is vice-chair for the Small Business Board
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Past chair of the Executive Female Forum for the Cary Chamber of Commerce
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Recognized as one the Triangle’s 20 most influential business women
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Past president of the National Association of Women Business Owners, NC Chapter
Sue Jamieson Toth
President "The media budget is usually the largest part of the advertising campaign. You should be working directly with the people designing and managing your budget. At MRPP, senior management is involved day-to-day.”
The numerous agencies in which Sue has been involved during her career in advertising have added a great deal of breadth to her experience. Starting as a graphic artist for the now defunct Raleigh Journal Magazine, Sue gained a basic understanding of style, mechanical requirements and the angst creative directors go through trying to make everyone happy. Sue’s love for numbers and puzzles led her into media and through several full-service agencies, including Howard, Merrell and Partners, where she was hired by Sheila Ogle. This background in graphics improved Sue’s ability to communicate with “creative types” when she moved to the media department.
Sue left Howard, Merrell to gain experience at other agencies while Sheila was building her own media agency, Media Research, Planning and Placement. Sheila and Sue renewed their professional collaboration when Sue came to work for MRPP in 1993 to handle the agency’s first patient recruitment campaign. Patient volunteers for clinical drug studies had traditionally been recruited through print, primarily newspaper advertising. By introducing the impact and reach potential of television and radio, the recruitment time was cut dramatically.
In 1999, Sue was promoted to Executive Vice President of MRPP, Inc., adding administrative duties to her responsibilities of supervising the media staff and developing new business plans. In August of 2001, Sue became president of MRPP, as Sheila Ogle stepped down from much of the day-to-day management of the company. Sue remains very involved in the management of the media staff, in addition to directing the business at large.
Sue’s professional affiliations have included Ad Club, the Medical Marketing Association and Capital Area Media Professionals (CAMP). She was also a founding board member of the Triangle Interactive Marketing Association (TIMA), an organization begun in 2000 to address and direct the emerging interactive side of advertising.
Nancy Brinson
Media Supervisor "Anyone can place a newspaper ad or call a station and place an order. Our buyers' and planners' expertise lies in not only making the right choices, but in going beyond the cpp. We know what to ask, how much to ask for and when to push harder.”
Nancy Brinson brings over 20 years of extensive media research, planning and buying experience to MRPP. She was first affiliated with MRPP while working as a media consultant during the latter part of the 1990’s. Also during that time, Nancy was lending her media expertise to various advertising agencies in the Triangle area, as well as MRPP. While consulting with other agencies, she planned and placed media on behalf of Jiffy Lube (Jacor), The Richard E. Jacobs Group Malls, BTI, College Foundation of NC, Time Warner Cable, Central Carolina Bank (CCB), Biscuitville, Capitol Broadcasting and many others.
Prior to 1995, Nancy served in supervisory positions in the media departments of three major full-service advertising agencies: DDB Needham (Seattle), Chiat Day (Seattle) and Richardson Myers & Donofrio (Baltimore). While working with these agencies, she was involved in developing and implementing the national and regional media strategies for high profile accounts such as McDonald’s, Holland America Cruise Lines, Nordstrom, West One Bank, JanSport, Pacific Northwest Bell, Alaska Airlines, Kentucky Fried Chicken (KFC), Marriott Hotels and Crown Petroleum.
Nancy has a well-rounded background with all types of media and is known for her strategic thinking and creative solutions to clients’ media needs.
Nancy works closely with all six MRPP media teams; leading the strategy sessions with the planners, the bull sessions with the buyers, as well as lending her experience to the development of media plans and presentations.
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201 West Chatham Street, Ste. 202, Cary, NC 27511 Ph 919.468.1000 Fx 919.468.1956
