Full service means comprehensive: We do everything on the media side, from strategy and planning to analysis and tracking.
We’re not a buying service. They do the buying while someone else (you) does the planning. And we’re different from a full service advertising agency because we focus all our time, attention, energy and resources on media. We don’t spread ourselves thin by offering a variety of impressive marketing services.
As a media agency, MRPP puts strategy and in-depth analysis into media planning. The numbers and statistics - the scientific stuff. No, it’s not as glitzy as the creative side of advertising, but it’s equally important. What good is a strong message if it’s not reaching the right audience?
What are the advantages over a full service ad agency?
The most obvious advantage? Cost effectiveness. You pay for the services you want without the extra costs. No retainers, no charge for meetings, no mystery bills.
What you’ll also find at MRPP is media manpower: 20 employees all focused on media. You’ll get expertise, commitment, responsiveness and a direct relationship with a senior planner. No account executives, no middle people, no “mouthpieces” for buyers in the backroom. You deal directly with the decision makers.
But the most important advantage comes straight from the lips of our president Sue Toth: "We strategize. We know how to get the most out of your media dollars. We analyze, we target, and we get results. We develop media plans that boost advertising response and bottom line sales."
There’s more. Click here for a complete list of what sets us apart- the advantage of MRPP over other types of advertising agencies.
What do we mean by “creative media agency”?
Our biggest strength is strategy, but we still take a creative approach to media planning. We call ourselves a “creative media agency.” We use innovative strategies, unique partnerships and negotiating power to get the most out of your advertising dollar. We look for promotional opportunities. We add value to your advertising. We work creatively to get the most for your money.
How do we partner with creative teams, PR firms or other services?
When you specialize in one area, you get really good at building partnerships. We have over 13 years of experience in working with creative groups, PR firms, ad agencies, and in-house marketing departments. We have a host of connections with award-winning local designers and other marketing professionals. Whether you need creative, PR or direct marketing, we’ll put you in touch with one of our many local resources. We have a lot of experience, and we know how to make it work.
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201 West Chatham Street, Ste. 202, Cary, NC 27511 Ph 919.468.1000 Fx 919.468.1956
