We do one thing and we do it well. We research, plan and purchase media all day long. We don’t get sidetracked.
MORE MEDIA STAFF
20 employees - that’s a lot of media planners, buyers and coordinators. In fact, we have more people focused solely on media than any local agency and many regional and national agencies.
COST EFFECTIVENESS
No monthly retainers. No high overhead. Our fee is the commission and that’s it.
À LA CARTE SERVICES
Just pay for what you want: a full-fledged campaign, a regional buy, a seasonal campaign. You can work with us all year or on a project-by-project basis.
How We Approach Media:
A CREATIVE MEDIA APPROACH
The media side of advertising is much more than market analysis, ratings and flow charts: We’ve found ways to be creative in our approach. We look for promotional opportunities, partnerships and innovative ways to advertise.
TEAM APPROACH
You won’t have one account supervisor: you’ll get a team of experienced media experts. A senior planner, buyer and media coordinator. All familiar with your account and ready to respond.
ONE-ON-ONE RELATIONSHIPS
Direct, day-to-day relationship with senior media planners. You know exactly who’s buying your media, and there’s always someone on staff who knows your account.
SEAMLESS PROCESS
We may only handle your media, but we partner with other professionals to ensure there is a seamless process to coordinate all creative, PR or other marketing needs. It must work. Clients keep coming back.
SOPHISTICATED MEDIA PLANNING TOOLS
We get the best, the latest, the most advanced software. All of our resources are focused on media.
The Added Value:
INDUSTRY CLOUT
We’ve got a stellar reputation in the local community and national advertising arena. Winning awards and giving back to the community have earned our agency clout and credibility.
NEGOTIATING POWER
We’re a $20 million agency. That’s a lot of buying power. We get the best deal for our clients. We know what’s a good deal and when we need to negotiate harder.
ADDED VALUE
We know how to add value to your advertising by developing partnerships, finding promotional opportunities, and introducing new ways to get your message out.
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201 West Chatham Street, Ste. 202, Cary, NC 27511 Ph 919.468.1000 Fx 919.468.1956
